Kappa renews exclusive apparel sponsorship deal with BBL and WBBL

The British Basketball League (BBL) and
Women’s British Basketball League (WBBL) are delighted to announce the renewal
of its partnership with exclusive apparel sponsor Kappa.

The worldwide sportswear company has
continued their significant commitment to supporting the league, with this
latest deal ensuring the BBL is Kappa’s longest standing UK based
partner.  

Kappa, who have been partners since 2016,
will once again supply each BBL and WBBL club with a wide range of sportswear;
including playing uniforms, training kit, tracksuits and leisure wear for the
players to wear in the upcoming campaign. 

British Basketball has seen monumental
growth in recent years and following record attendances throughout the 2021-22
season, it is set to be yet another landmark year alongside the Italian
sportswear brand. 

The announcement comes fresh off the back
of the conclusion of the 2021/2022 season last weekend which saw Leicester
Riders crowned BBL Play Off Winners and London Lions crowned WBBL Play Off
Winners in front of a record crowd at The
O2 Arena, London.

The BBL/WBBL’s Chief Operating Officer,
Andy Webb, said: “We are thrilled to be continuing our long-standing partnership with
Kappa and thank them for their continued support of both the BBL and WBBL. It
has been an incredible year for the growth of British Basketball, what with the
investment deal earlier this year and the record attendances at the play-off
finals, the sport is thriving, and we look forward to working with Kappa again
next season.”

“We can’t wait to see our clubs once again
kitted out in their apparel out on the court in what is such an exciting time
for the sport.”

Dave Bandell, National Team Sports Manager
at Kappa said: “When the BBL deal was up for tender we at Kappa didn’t hesitate to pitch
again for the apparel partnership. This is now Kappa’s longest running
sponsorship in the UK and emphasises our commitment as a brand to Basketball in
the UK. We continue to provide quality kits and benchwear to the BBL and WBBL
and wider basketball community and are grateful to be given a further
opportunity to work within the upper reaches of basketball”